On average, websites ranking in the top three positions on Google receive over 75% of clicks, with the first position alone capturing around 32% of clicks (Advanced Web Ranking).
First 3 Google results traffic
75%
Other results traffic
25%
#2 Higher Conversion Rates
Companies that invest in SEO are likely to have a 14.6% conversion rate, which is considerably higher than the 1.7% conversion rate of outbound leads (Imforza).
SEO
14.6%
Other marketing
1.7%
#3 Cost-Effectiveness
SEO is 61% more cost-effective than outbound marketing methods. The average cost per lead for outbound marketing is $373, compared to just $143 for SEO (Search Engine Journal).
#4 More traffic
Organic search drives 51% of all website traffic, while paid search contributes only 10% (BrightEdge).
Organic traffic using SEO
51%
Paid traffic
10%
#5 local business growth
72% of consumers who did a local search visited a store within five miles, showcasing the local impact and foot traffic generated by effective local SEO strategies (HubSpot).
0%
Consumers visit
#6 Global Reach
Google processes over 3.5 billion searches per day, providing businesses with a vast global audience to target through SEO (Internet Live Stats).
0 Billion
searches
#7 Competitive Edge
Businesses that invest in SEO are 53% more likely to be contacted by potential customers compared to those that don’t (BrightEdge).
0%
More chances of contact
#8 User Trust and Credibility
97% of people learn more about a local company online than anywhere else, indicating that a strong online presence built through SEO enhances trust and credibility among consumers (SEO Tribunal).
People learn from Google search result backed by SEO